The effect of social media marketing practices on brand awareness and revisit intention: A research on chain hotel enterprises

Social media marketing has become a very common and effective tool that everyone uses today. These platforms, which businesses use easily and at low costs, provide brand promotions and increase profitability by gaining loyal customer base. As in many sectors, brand advertisements are published on social media and sales promotions are made in tourism. Social media marketing is used for advertising purposes in terms of tourism and this situation creates brand awareness in potential guests in the market and causes stability in guest preferences.