Examination of 'blogger mother' identities focused on the transformation of cultural identities in social media

The subject of this research is to examine the 'blogger mother' identities, which are focused on cultural transformation in social media. In this context, in-depth interviews were conducted with 8 users who identified themselves as 'blogger mother' in the blog environment with mother identity. Negotiations were analyzed by descriptive analysis method. In addition to the interview, the last 7 shares of each of the 27 blog sites were analyzed by content analysis method. As a result of the analyzes made, participants expressed their motherhood identities in the blog environment and transformed the identity of motherhood in a cultural sense. As a result, it can be said that the traditional cultural sub-structure of the society continues to be influenced by the identity of mothers by means of social media. Keywords: Culture, identity, cultural identities, female identity, mother identity,gender, social media, blog