The effect of social media's hedonic and utilitarian value and social meda fatigue on work performance: An application in the health sector

Social media is frequently used in all areas of life, including the workplace. Employee's need-oriented correct use of social media can benefit business performance. However, if an employee uses social media too much for hedonic reasons, it may cause social media fatigue, poor job performance, and disruption of work. In the health sector, a health worker's failure to work can have vital consequences as it can affect human life. Therefore, the study is important to investigate the effect of social media on business performance in the healthcare sector. The aim of the study is to determine the hedonic and utilitarian value of social media and the effects of social media fatigue on the job performance of healtcare professionals working in Edirne. In this regard, first of all, a literature review was conducted and a model was created including the variables thought to be related. Electronic survey as a data collection tool in the research; Convenience sampling method was used as the sampling method. 393 people participated in the research. The data obtained was analyzed with the SPSS 20 program. In the analysis of the data, first the reliability of the scales was tested with the Cronbach Alpha Coefficent method, and then exploratory factor analysis (EFA) was performed for each scale. Subsequently, multiple regression and correlation analyzes were conducted to test the hypotheses investigated within the scope of the study. The analysis revealed that the hedonic and utilitarian value of social media, and social media use have a statistically significant effect on job performance of healtcare workers, but social media fatigue does not have a statistically significant impact on the job performance of healtcare professionals.