The effect of social media on interior design: A review of cafe spaces via Instagram application

With the emergence of the Internet, our lives have begun to take shape and change. It is aimed to bring the effect of social media, which is also the subject of the research, on the formation of interior spaces to the literature, as these changes become observable in interior spaces as well. The aim of the research is to reveal the relationship between social media and the reasons that cause developments in interior architecture and interior space. In the research, 3rd generation coffee shops were selected to limit the concept of interior space. A literature study about coffee places has been made and sample places have been examined. In the first part of the study, the concept of social media is explained, its emergence and today's social media are mentioned. In the second part of the study, social media and space were discussed, the concepts of space and interior space were explained, and the effect of social media on space design was investigated. Urban spaces, museums, shopping centers and cafes, which are the focus of the study, are included. Examples of museums called "Selfie" or "Experium" in the world have been examined. The examples of experium, which is a new concept, in Turkey have been researched. The transformation from coffeehouse culture to today's cafes has been discussed in order to examine the effect on cafe spaces. In the third part of the study, 8 places in Ankara that are described as third generation coffee places were examined and an evaluation was made on the shares made on Instagram. "A4 Coffee" was chosen among them, and the effect of social media on the interior was investigated by content analysis method through Instagram shares. As a result of the studies, a venue proposal was made.