The effect of social media on treatment awareness in healthcare: Chiropractic

In the past, people were able to obtain information about hospitals by telling each other positively or negatively, but with the introduction of social media into our lives, as a result of the research they made on the internet, the causes of the disease, what they experienced during the treatment, and what other types of treatment there are as a result of these research. From this point of view, in this article, which aims to help the hospitals by establishing the correct plans and maintaining their practices, this article aims to determine how active people are on social media when choosing to use the hospital, to determine how people are affected by advertising and promotional items, and to share their experiences in the hospital on the internet. It is aimed to determine how much they talk about in any medium. This study, which was conducted as a quantitative research method, was carried out with 300 people who knew chiropractic. 21 questions about introductory information and chiropractic were asked to the participants, their answers were entered into the SPSS 22.0 package program and their distribution with frequencies and percentages were given. As a result of the study, it was determined that most of the participants heard about chiropractic from social media, after hearing it, they sought a specialist and turned to treatment. It was concluded that the participants' opinions about chiropractic treatment were positive.