Spatial factors influencing users' satisfaction in restaurants

Evaluation of interior environment by users is influenced by several design factors, as well as the satisfaction and the comfort, where color forms an essential part. Several studies in the literature have shown the influence of interior design in different contexts on human behaviour and psychology. Moreover, color is considered one of the most important elements that affect space users. The concept of user satisfaction is evaluated through four main elements; product, service, price and physical environment. In this study, a questionnaire is designed to evaluate user satisfaction in four restaurants located in Ankara, Turkey. An emphasis on color effects is designed into the physical environment evaluation. With the participation of 120 restaurant users, the results of the research show that participants have evaluated the different restaurant environments in different manners. The assessments provided by the participants are statistically tested for significant difference based on gender, the frequency of restaurant usage, and color properties for both User satisfaction and physical environment evaluation using one-way ANOVA testing (p<0.05). The results show a limited influence of the demographics on user satisfaction in restaurants, while it differed based color properties.