Investigation of service quality expectations of parents of children participating in sports club activities according to various demographic variables

Football is a team sport played between two teams of eleven players with a distinctive ball. As of the 21st century, it is played by more than 250 million players in over 200 countries and is the most popular sport in the world. Football schools are sportive organizations established to accustom children to football and to train children for football. In this study, it is aimed to examine the service quality expectations of the parents of children participating in the football activities of Inegol Sports Club according to various demographics variables. According to the results of the research, it aims to provide insight into the future strategies of Inegol Sports Club. The study was conducted using descriptive survey model from qualitative research methods. In the study, the parents of the children attending the football school of Inegol Sports Club in Inegol District of Bursa Province, determined according to the purposive sampling method, were determined as the study group. SPSS statistical package program was used to analyze the data in the study. Data was collected from 203 participants with the questionnaire technique. To make the date ready for analysis, missing values were examined, it was decided to apply parametric tests by looking at Skewness and Kurtosis values, descriptive statistics were made, t-test was used in multiple comparisons. The reliability of the research scales was examined by calculating Cronbach's Alpha internal consistency coefficient. Cronbach's Alpha (α) values are considered highly reliable if they are between 0.60 ≤ α < 0.80 and highly reliable if they are between 0.80 ≤ α < 1.00. The result of the study was obtained as highly reliable with 0.93