Communication management in sport clubs: A research of communication activities of sport clubs in turkish professional football leagues

Nowadays football game is subjected to open market norm and rules like any commercial sector in all over the world. The sport clubs which aren?t have economic and executive orderly arrangement can?t transfer their assets to future in football world. In this context, sport clubs must execute methods which have achievement in contemporary business administration and corporate governance. Sport clubs build up a relation network which is enclose all components of inside and outside environment because of corporate governance necessity and they must execute this relation with contemporary management perception. Communication management and/or corporate communication is arised in sport clubs? inside and outside environment relations. In this study corporate communication approach is used for determination of sport clubs? communication facilities and their management. This thesis contains four chapters. In chapter 1, football game in Turkey is analysed as an industry and sport clubs? structuring, organization and communication management in this industry are discussed. In chapter 2 and chapter 3 there was a study which is related with communication management in Turkish sport clubs. This study was a descriptive study which was about sport clubs which are contention in Turkish Professional Football Leagues in 2006- 2007 football season. At the last chapter of the thesis, chapter 4, there was result and offers according to light of findings. The study in the second and third chapter focused on sport clubs which are contention in Turkish Professional Football Leagues in 2006-2007 football season. This study carried on with 54 sport clubs. In the study, a questionnaire was applied in order to determinate sport clubs? communication facilities and to explain how they manage these facilities. SPSS 12.0 was used to analyze the data. Frequencies, percents, mean scores and standard deviations in descriptive statistics were calculated. Cronbach?s alpha coefficients were computed to determine the reliability of the sub-scales. To analyze hypothesis between variables according to study datas, Kruskal-Wallis Test, Mann-Whitney U Test and Oneway Anova Test were used. The findings indicate that sport clubs were generally execute insufficent communication facilities. Also the findings indicate that sport club managers were believe that their clubs execute insufficent communication facilities. The results of the study have significiant implications as to how sport club managers comment sport club?s communication management. Managerial and research implications can be formulated based on these results