Sudan'daki e-pazarlama üzerine betimleyici bir çalışma

The study aimed to examine the descriptive study on e- marketing in Sudan in order to provide a greater understanding of managers' perception of e-marketing adoption in their manufacturing companies beside analysing the costumers behaviour towards the e-marketing concept in Sudanese business environment. To achieve these objectives, the study used the statistical methods to analyse the sample data derived from a questionnaire survey of 400 customers and 56 companies selected from the Federation of Sudanese Manufacturer lists with taking in consideration that the companies sample is limited in Sudanese, so they cannot be generalized. The main results of the study showed that Sudanese business environment is very suitable for initiating the e-marketing operations for the companies and customers as well. The results clearly stated the necessity of e-marketing for the business growth in Sudan. The importance of the e-marketing came out from the high awareness of the costumers about the effective rule of e-marketing in growing the business environment in Sudan and its ability to make the marketing operations more easy and useful. Besides, the requirements for establishing the e-marketing in the Sudanese market highly exist with the needed infrastructure. The study draws recommendations for both companies and customers side. In the companies' side, the study recommends, among others, increasing the awareness of the advantages of the e-marketing by conducting workshops, on-the-job training by the key drivers in Sudan and enhancing the infrastructure of the internet services through increasing the speed of the internet, rising the security level, and spreading the area of internet service and protecting the privacy of the users. For customers side the study recommends, among others, increasing the awareness of the customers regarding the advantages of the e-marketing by using the social media and the internet to inform the customers of the advantages of the e-marketing and discribe the marketing process for the customers and providing the guarantees for the customers about safe use of the e-marketing by enhancing the security systems and respecting the privacy of the users as well. Keyword : e-marketing, e-commerce (EC), descriptive analysis, internet, companies, customers, Sudan, Turkey.