An application that indicates the affection of pricing policies of supermarkets to customer loyalty

It can firstly be said that nowadays supermarkets have been appeared in every province , district, even in neighborhoods. This situation is fundamentally explained as consumer demand for supermarkets. In addition, supermarkets are preferred due to the reason that there are more options for most product groups. Especially in metropolitan cities, where women also highly active in the workforce, the term "time" becomes more important. Correspondingly, supermarkets become more popular in metropolitan zones because of its accessibility to most product lines in one store. Since there is high demand rate and interest for supermarkets, the amount of markets have been increased day by day, that creates the competition between those supermarkets. In this respect, supermarkets must use the correct marketing methods and strategies. In the marketing progress, supermarkets must apply customer relations to promote their consumers' loyalty. Businesses are able to recognize their current customers with customer service management applications . Businesses who know their customers are able to have analysis for customer needs, and under this light they can improve their sales policies One of the most important factor for consumers' purchasing behavior is , naturally, consumer's income level. Consumers, decide the most profitable option for their purchasing power. In this regard, the price of the product and service to be sold is vital variable for the consumer. As a result of this variable, supermarkets must use the reasonable price policies to create sustainability, which indirectly creates the profit maximization. In the analysis segment of the research, customers decision making process of supermarkets according to supermarkets price policies are conducted.