A study to determine difficulty of bra usage

Braissere is very comlicated product and it needs carefully design process. Product producers must now target market?s feature and also consumer must be sure about their size of braissere.Main purpose of the study to determine oversized braissere user women?s troubles of using oversized braissere. Example study was made to 176 women in İzmir who has 95 and over braissere aize and who belogs with upper socio-economic level. Survey technique was used in study. Gathered datas was analyzed in frequency analysis and ANOVA test with using SPSS 15.0. Significance level was accepted 0.05 and it is evaluated with that level.Oversized braissere user women?s troubles of using oversized braissere, deformed point of braissere, feature of buying decision of braissere are searched in study. Conclude of the study, how oversized women determine exact cup size, they do not know how fuction braissere need to be used, they have trouble in using braissere according to age such as back/neck ache, problem with braissere strap, itch of braissere were determined. Conclude of the study according to age level, consumers have attention to materials, using purpose, models and brand, accordig to education level, consumers have attention to using purpose, models, adornment and brand, according to income statue consumets have attention to materials. Women mast be informed in using exact size cup. For that reason sales personel must have education in selling exact cup size. In addition to this, different technique need to be used in installing balleens to braissere.Key words: Oversized, braissere, oversized braissere, braissere deformation, troubles in using braissere.