The impact of university students on public spots on smoking using attitudes and behaviors of visual-sports media "Disconnecting life" in the scope of "the campaign of tobacco and objects with the T. C Health Ministry"
2018
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Advisor: Doç. Dr. Fuat Ustakara
Abstract (EN)
Public spots are the whole of public advertisements that, the government uses to inform or guide its citizens about a subject. General issues of public spots; alcohol, smoking, prevention of traffic accidents and etc.It consists of awareness-raising activities aimed at protecting public health and increasing prosperity. In this study, "Quit smoking, don't quit life" as they have on public attitudes about smoking among college students of the spot and answer the question whether the effect on behavior was sought. In the second part of the work, the topic of "health communication" in the related public spots was examined in the historical context. In the third part,The concept of "attitude and behavior" has been examined in order to explain the attitudes and behaviors aimed by the public spots on "leaving the cigarette, leaving the life" on the audiovisual media within the context of the Ministry of Health "Campaign Against Tobacco and Their Products". The fourth part of the study is a field study of whether the public spots in question are influenced by the attitudes and behaviors of university students in relation to smoking. A field study was conducted with a sample group of 556 students from the universities of Gaziantep University. In the questionnaire survey, frequency analyzes of data obtained, arithmetic averages were calculated, data test and anova tests were applied. As a result of the analyzes made;Within the context of the Ministry of Health's "Campaign to Combat Tobacco and Their Products", it has been determined that public spots in the audiovisual media "smoking cessation" are a deterrent effect on university students to smoke. Key words: Cigaret, Public Spot, Campaign
Author
Tülin Parmaksız
Institution

Gaziantep University
İletişim Bilimleri Bilim Dalı
How to Cite
Tülin Parmaksız (Master Thesis). The impact of university students on public spots on smoking using attitudes and behaviors of visual-sports media "Disconnecting life" in the scope of "the campaign of tobacco and objects with the T. C Health Ministry", 2018, Gaziantep University.
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