The impact of promotion activities on destination selection: A case study of Japanese tourists visiting Cappadocia

The purpose of this research is to examine the impact of promotion activities on destination selection and to determine the level of the impact of promotion activities on Japanese tourists visiting Cappadocia region.The target population of the study is all Japanese tourists visiting Nevsehir province of Turkey. The sample of the study is composed of tourists visiting the city center and some districts of Nevsehir.This study utilized a survey research design. A survey questionnaire was used as a data collection instrument. The questionnaire included 7 demographic questions, 4 trip related statements and 13 promotion related statements. After getting the required permissions, the questionnaires were distributed to Japanese tourists while they were staying at the hotels in Cappadocia.The software SPSS (Statistical Package for Social Sciences) was used to analyze the data.The findings of the study indicate that the Japanese tourists visiting Cappadocia were influenced at a certain level from the promotion activities.As a result, it was determined that the promotion activities have a significant impact on destinations. It was also determined that as the importance given to the promotion activities increase, both the familiarity of the destinations and the tourist arrivals could increase. Finally, the study identified the promotion activities that attract Japanese tourists to Cappadocia, how they make travel decisions, with whom they travel and how long they stay in Cappadocia.