An anaylse of the attitute on the purchase that the fans have over the licensed products as a marketing activity in sport clubs

An analyse of the attitute on the purchase that the fanshave over the licensed products as a marketing activity in sportclubs.The purpose of this study is to analyse of the attitute on thepurchase that the fans have over the licensed products as a marketingactivity in sport clubsThe integrity of the research is formed by the fans of clubslike Besiktas, Fenerbahce, Galatasaray, and Trabzonspor. Samples areformed from 2100 fans who were selected with the random method inAnkara.A poll was applied during the study for analysing thepurchase manners of fans for licensed products. The poll was applied on agroup of 100 persons; it was formed out of the 4 P?s of marketingconsisting of opinions of experts, and products, price, location- distribution,promotion composites, and facts which determined the overall opinions offans. Authenticity analyses of poll articles were fullfilled with the help ofdata obtained from pre- application polls. The authenticity coefficient of 33articles which take place in the purchase manners of fans for licensedproducts scale was determined as .783, and the poll gained its final shape.The SPSS 15.0 Packet program was utilized in the data analysis.In the evaluation phase the fans were evaluated inaccordance with the following norms: percentage- frequency data relatedwith demographic information, the opinions of them related with theirpurchase manners for licensed products of their clubs were evaluated witharithmetic averages and standard deviation without paying attention tovariables. The Kruskal- Wallis Variation analysis which was pursued bythe Dunnet T3 tests as Posthoc were utilized in the analyse of the152difference in which attention was paid to the opinions, educational level,level of income, and clubs of fans. Independent Groups t- tests andunilateral variation analysis was done in the comparison of the gendercategory variables. The level of significance was appointed as 0,01 and0,05 in statistical comparisons.It was determined in accordance with the results of theresearch that, the majority of fans consisted of men, that licensed productswhich were fabricated for kids were the most preferred, that attention waspaid to the price of licensed products and to shopping centres which canbe reached easily, that contemporary technological devices are generallyutilized, that licensed items are purchased to supply income for their clubalthough they actually aren?t in a need for it, that advertisements of theproducts are approved, that licensed products which are speciallyfabricated for famous sportsmen are purchased, that the quality oflicensed products has been found satisfactory, and that licensed productsof their teams were especially purchased to prevent their childrenbecoming fans of other clubs in the future.