Integrated marketing communication efforts in medical device industry; Example of Medtronic Medical technology company

In this study, integrated marketing communication ,which is under the title of modern marketing, and its activities has been examined. By the insufficieny of traditional marketing activities, companies started to search for a new perspection to marketing. They decided to focus on communication based marketing acitivites instead of one sided marketing acitivites. Those activities which are described as marketing communication acitivities, make companies more effective and stronger against the competititive market circumstances and difficulties. The first part of this study includes explanations of those terms. The second part includes analyze of medical device industry. In the last part integrated marketing communication activities of Medtronic Medical Technology Company ,which is internationally in business inside Medical Device Industry, has been explained. KEYWORDS: Marketing communication, integrated marketing, medical device.