Before the supply chain management construction?s design and organization ,practicability analysis in the firm

ABSTRACTMaster of Degree With ThesisBEFORE THE SUPPLY CHAIN MANAGEMENT CONSTRUCTION?S DESIGN ANDORGANIZATION ,PRACTICABILITY ANALYSIS IN THE FIRMHalil İbrahim TUTKUNDokuz Eylul UniversityInstitute of Social SciencesDepartment of ManufactoringSupply Chain Management is a set of activities ,in order to answer tocustomer requests, from supplying materials to delivering products to the externalcustomer.Development otf the supply chain activities becomes one of the competitiveadvantage subjects for the companies. As a result of globalization and improvingmarketing situations , competence get great importance.So that , customer focusingand increasing productivity activities , having cost and quality advantages become aresult of the supply chain management strategy. In conclusion , companies thatwant to have competitive advantage , must focus on the supply chain strategies.The challenge of this thesis is to define the critical factors for an effectivesupply chain management system and examine these factors on an outdooradvertisement company in Izmir. The conclusion of this thesis will be adopted SAYReklam Yapı Dek Proje Taah A.Ş for creating competitive advantange in the outdooradvertisement market of Turkey By observations, interviews, questionnaries andstudying written documents we learn the current and desired situaution at SAY.Key Words:1) Supply Chain Management 2) Supply Chain 3) Firm Analysis