Investigation of customer behavior in terms of the technology acceptance model and consideration of future consequences

In this study, the relationship between the technology acceptance model and the tendency of individuals to care about future or immediate outcomes and consumer behavior was examined. For this reason, a total of 500 participants, 271 women and 229 men in Istanbul province, were distributed survey questions consisting of three scales: "the scale of caring for instant results, the scale of acceptance and use of Technology, the results of caring for instant results in technological use" and analyses were conducted according to the results. In the analysis of the study, frequency (f) and percentages (%) were calculated to determine distributions according to demographic variables. Matter totals and averages of the dimensions of the scales were found. Averages and standard deviations were calculated. Independent sample t-test and one-way variance (anova) analyses were conducted to determine whether the levels of acceptance and use of technology, caring about instant results/caring about future results and caring about instant results/caring about future results in technological use changed according to demographic variables. Correlation analysis was conducted to find the relationship between participants ' acceptance and use of technology, their level of caring about instant results/caring about future results, and their level of caring about instant results/caring about future results in technological use. As a result of these analyses, a positive correlation was found with the use of technology and the importance of instant results.