The impact of technology acceptance, personal and social factors on purchase intention of digital music platforms

Digital music platforms are widely used today and there are many factors that lead consumers to use these platforms. One of the most critical of these factors is technology acceptance due to the product being digital; the second is personal factors that address the individual characteristics of the person; and the last is social factors due to the fact that the consumer is a human being and also a social being. This study aims to understand the future trends and user experiences of the music industry by analyzing these factors that play a role in the purchase of digital music platforms. In the first part of this study, the conceptual framework of digital music platforms is discussed, and in the second part, the factors that form the structure of the research are discussed. In the third part of the research, the data collected from users using the survey method were analyzed in light of the established model. It was observed that the elements that constitute technology acceptance, personal factors and social factors significantly affect the users' intention to purchase the digital music platform.