Pricing methods on textile sector and one application

Price is a mix of the marketing and the only income source of the firmstherefore the firm?s managers have to give more importance on this subject.Pricing is a dynamic process. After firms deciding pricing goals, they setpricing methods suitable to pricing goals and their current place in market.After that firm?s managers make needed adjustment according to differentsituations, customers, times.In this research, it is tried to give ansver how do 50 firms which workon textile sector in Mersin operate pricing process and how do firm?smanagers determine pricing methods.The application done in Mersin in this research shows that firmsmostly use cost-oriented method. Application results indicate that pricingprocess is not evaluated most seriously, gived necessary attention to pricingproess and so firms don?t much succesfull in the pricing process.