Television series product placement perspective visual literacy skills: Example Elaziğ

Today, using the mass media, especially television is to reach the consumer. Television, the most effective way to reach consumers through the advertisements are arrays. Means of communication and the proliferation of brands with the consumers remain connected to heavy message traffic. Naturally, consumers try to avoid this situation. As a result, advertisers, in order to attract the attention of consumers who were insensible to topics in posts can transmit continuously and effectively tended to find different communication tactics and strategies. Therefore, implementation of product placement in television series highlight the fact launching the product without notice.This study started a new era in television serials of product placement advertising practices and to develop a sense of awareness at this point in terms of consumers' visual literacy skills, aimed to reveal. In another aspect the window of visual literacy television series advertisement issue discussed. The first and the second part of the study, theoretical information is given to the historical development of television and advertising, in the third section the concept of visual literacy research and popular way to determine the rate of nine series were followed by monitoring product placement. In the last section the results of the field research data tabulated and field research were put forward.Key Words: Television, arrays, advertising, product placement, visual literacy