The influence of tv- series on destination image

Developments in information and communication technologies, playing an active role in the marketing of destination and new approaches are emerging in the tourism marketing. The effects of changing World is manifested in many areas, publicity and promotion of destination has necessitated new phenomena in the tourism industry. Film?induced tourism called as a new approach, at this point, creates a high degree of awereness in the destinations?s image. Evaluated of film?induced tourism on the effect of destination image; movies create a new image; change the negative image; strengthens the weak image; motivate the travelers and enables the creation of many marketing activities. At the same time, TV- series is rapidly used as a information sources (Beeton, 2005).In this research, the effects of TV- series on destination image were investigated with twenty three Greek citizens who living in Greece. The findings of the interviews conducted with the Greek citizens are compared with the results of an detailed literature research.The findings show that Greek citizens have a good perspective on Turkish TV- series and the monitoring rate is too low according to man to woman. Turkis TV- series create a positive image on Greek citizens and has a positive impact on their travel decisions. Keywords: Destination Marketing, Destination Image, Film-induced Tourism