The impact of TV commercials on secondary school teenagers' behaviours of making purchases

There have been an increasing number of products and various types of service released to the market recently. Companies have been minding marketing communication in order to take the attention of clients and be well away. Publicity is one of the most significant means of marketing communication and its significance has been increasing. Publicity that is based on former wall advertisements and sellers? shouts uses the advanced technological means entirely. By means of technology, public has been exposed to various advertisements voluntarily or involuntarily.Television has been an indispensible part of society and human life until today since it was invented. Television attracts viewers by combining motion, voice, colour and beam. It has a big effect since it is sensuous. Television has become one of the most important advertising tools because it provides the opportunity to reach large masses and has the speciality of sending visual and auditory messages at the same time.Secondary education range is between 14 and 18 year olds in our country. Teenagers between 14 and 18 are young and dynamic, like consuming, effect each other and are being effected.In this study, adverts, TV commercials and behaviours of consumers are interpreted theoretically first. Next, a survey is conducted on impact of TV commercials on teenagers? behaviours of making purchases in some local secondary schools.