Protection of the trade name

The trade name is the name used by the merchant while carrying out the activities related to the commercial enterprise. Trade names have functions such as promotion, differentiation, guarantee and advertisement. Trade names are concepts that can only be chosen and used by merchants. Even tradesmen cannot choose and use a trade name. Merchants are known with their titles used in commercial life and they have a place. The labor they show and the capital they put forward will receive their money from the outside world through their trade name. Therefore, the trade name is a concept that is worth protecting due to all kinds of violations and unfair use. In our law, a dual distinction is made regarding the protection of trade names. Our law requires the use and registration of trade names for merchants. Titles, which are selected and duly registered in accordance with this obligation imposed by the legislator, will be able to benefit from the special protection provided by the special provisions of the law. However, although the lawmaker requires registration, the right holders who have not selected and registered the title they use will be able to provide protection to themselves by making use of the unfair competition provisions that are only general provisions of the law.