Implementation in respect of research of effects of location of consumers to behaviors of product purchase that made via internet

With the development of communication technology in our world, major changes has been experienced in social and cultural fields. One of such fundamental changes is the occurrence of a new sales method, known as internet Media Marketing as a result of increased growth of the computer usage among consumers and increased internet access. Internet Media Marketing which is the formation of a new economic order can be defined as realization of production of products and services, promotion, and activities such as sales and distribution through the telecommunication networks.Thanks to the ease of İnternet technologies, consumers meet their many needs from the internet Environment, place where they live. Consumers who notice ease and advantages of such shopping have directed to internet shopping in order to improve living standards, and to allocate more time for him/her in social sense.We can see that consumers scattered in every corner and every place that is out of way, around the world. Naturally possibilities and opportunities of place where consumers live vary in terms of the shopping. For example, while it is possible to encounter stores and outlets in a metropolis at every step; this situation is almost non-existent in small village due to limited facilities and inability. While we theoretically set out effects of the internet Media Marketing on marketing mix elements within the framework of this work to be done, we are trying to examine behavior of the consumers who make internet shopping at the same time and provide information about how life conditions and their location affect purchase behavior.This thesis consists of three parts, which effect of location of consumers to product purchase behavior that made via internet has been examined. In first part, definition, scope, history, development causes, characteristics and techniques of direct marketing are reviewed. In the second part, the İnternet and internet Media Marketing, the benefits, disadvantages, types, and process of the internet Media Marketing, marketing mix strategies, building stones and shopping behavior of consumers are reviewed. The latest chapter in the thesis; purchase behavior of consumers in Hozat district of Tunceli province via internet Media was reviewed.Key Words: Internet Media Marketing, location of consumers, purchase behavior