Enviromental consciousness of consumers and enviromental consumer buying behaviour

Nowadays, rising enviromental issues, devastation of naturel resources and consumption growth in all areas has worried for future. Emphasis is on the importance of global warming and climate change in the national and international public opinion, and emphasizes that this change is due to human attitudes has made consumers more sensitive towards the environment. The aim of the this study is to measure the environmental awareness of consumers and to investigate the purchasing behaviour of environmentalist consumers in the face of increased environmental sensitivity. A survey study was conducted for this purpose. SPSS 18.0 program was used for the analysis of the findings obtained in the study. According to the results of the analysis, the level of environmental awareness of consumers varies according to their income status. Key words: Global Environment Issues, Enviromental Consciousness, Environmental(Green) Marketing, Green Product, Enviromental Consumer.