Determination of consumers' opinions regarding the ecolabel signs on organic products: Adana province example

Natural resources have been decreasing and polluted parallel to the increase in world population. The natural and human induced disasters that have been experienced in time, have helped people become self – aware and understand that natural resources are not limitless. Therefore, many producers have changed over to environmentally friendly production and aim at proving that these products are eco-friendly and organic, through certificates given by the government and private companies. The aim of this study is to determine the opinions of consumers in Adana regarding the eco – label signs on organic products and to define the consumer perceptions, experiences and attitudes regarding eco-friendly food. The data was collected through a questionnaire filled in by 428 consumers living in Adana who have at least once bought an organic product. SPSS 22 package programe was used to analyse the data. The analysis has revealed that environmental consciousness of consumers has an effect on their buying behaviour of eco – labelled and eco – friendly products. It has been concluded that consumers who have become more self-aware regarding the environment are more willing to buy products that are eco – labelled and environment friendly.