Marketing concept of consumers and attitudes towards marketing as a profession

Nowadays, marketing is a concept that is encountered in every stage of life.Although there are a lot of criticism about marketing, it plays a role in shaping the modern life. Role of marketing is crucial when it comes to; designing products and services in accordance with consumer wishes and desires,marketing, and responding accordingly to customer feedbacks after consumption.In this context, the aim of this study is to examine the attitudes of consumers towardsmarketing concept and marketing as a profession. The population of the research consists of consumers who are above 15 years old and living in the city center of Sivas.412 consumers have been reached through easy sampling technique. Survey technique was used for data collection. In the analysis of data; explanatory factor analysis, Independent Two Sample T Test and One-Way Anova analysis were used. As a result of the explanatory factor analysis, the statements about marketing were divided into nine sub-factors. Afterwards, in the results of analysis carried out in terms of taking/not taking marketing/business education and engaging/not engaging in marketing business; while marketing/business education differed the attitudes towards marketing, there was no difference in regard to engaging in marketing business. In addition, it has been tested whether the marketing concept and attitudes towards marketing as a profession differ significantly according to demographic characteristics. According to the results of the analysis; while the attitudes towards marketing did not show a significant difference in terms of the marital status variable, there was a difference in terms of other demographic variables. Keywords: Marketing, Marketing Profession,Marketing Education, Consumer, Attitude