Consumer preferences on life coaching

In this study, which aims to reveal the opinions and attitudes of consumers about life coaching, the survey model which is one of the quantitative research methods is adopted. The population of the study consists of adults over 25 years of age and with income. Sampling technique is easy-to-reach status sampling. 214 participants were included in the sample. The Attitude Scale Towards Life Coaching and Survey on Life Coaching developed by the author were used as data collection tools for the purposes of this research. According to the findings, consumers think that quality, price and time are important variables while choosing life coach. Also, they give consequence to training level, motivation, and experience of the coach. To receive life coaching, most preferred source is internet. Gender and income levels do not differentiate participants' views on life coaching. There is a significant difference between the individuals who have received coaching service before and who have not.