Critical political ekonomy analysis of society magazines within the framework of consumer culture and lifestyle

In this study, changes of consumer culture and lifestyles within frame of transmission of Turkey's economy politic and cultural structure in specific to magazines which Alem and Şamdan Plus have been examined according to critical economy political approach. Besides in this study which includes genuine definition of society journalism and media, economy political structure of Turkish media which has shaped by neoliberal politics specific to tabloid press is discussed. In this context, qualitative analysis used as the research method and data was gathered with textual analyzing technic and semi-structured in-depth interview which has been conducted with three staff members from mentioned magazines that are designated as research objects. Along with semi-structured in-depth interview, questions about production ynamics of society magazines and content of magazines were asked to interviewers. Moreover, 32 issues of these magazines published in 2018 that were selected by using the purposing sample technique, were studied with textual analysis method. As a result, according to study findings, society press has a key role on shaping and dissemination of consumer culture and lifestyles in Turkey. Especially, it has been seen that high-class society members are trying to enhance their relatively privileged situation by exposing their luxury and raffish lifestyle through those magazines.