A content analysis on the presentation of consumption and life style contents in the television serial `Gossip Girl?

This study aims how is expanded the global consumer culture by the television serials examining the representation of the lifestyle and consumption phenomenon on the television serial `Gossip Girl?.Ideology and theoretical approaches of ideology are examined on literature part of the study. Then focused on the relationship between the ideology of consumption, consumer society, consumer culture, culture industry, modernism, postmodernism and life styles; after that the dissemination process of these concepts and globalization phenomenon. Finally, television which is one of the most important tools of the globalization of today's and with the social role of television and television productions are discussed.Content analysis method was used to examine the presentation of lifestyles and consumption and tried to make a case study on this research. 8 different categories were determined to examine the cases of the lifestyles of the 9 main characters which are included in the selected 4 episodes on the first two seasons of `Gossip Girl? section and the consumption facts in the serial. These categories which consists of demographic and sociological characteristics, use of leisure time and leisure activities, use of space, shopping events, product and service consumption, consumption of clothing, use of technological products and use of transportation vehicles is examined and filled the coding forms by the researcher.According to the results obtained from the survey data, shopping activity during the presentation of lifestyles consumer cases remains in the background by other factors in the television serial `Gossip Girl?. The filmmakers express implicitly consumptions of the characters provide the audience indirectly instead of showing the characters doing the shopping. In this way, the possible reactions of the audience can be shown are restrained from. In addition, this research has shown that lifestyle case is no longer the privilege of a particular sector and becomes influencing the whole community. Consumption and lifestyles started becoming independent of time and space and being dominant in the all walks of life. This situation which occurs because of the technological advances confirms with the content analysis method which has resulted in this study.