The importance of destination image in decision of touristic purchasing: Application of Ankara

In the process of the choise of the destination is done by tourists, destination image is an effective factor. Destination image expresses about the people?s destination expectations...Destinations are attractive capitals that steering people itself with emboding a lot of facts and servicing tourism products . In this direction, the process of the tourist?s decision determine their level of enlightenment, impressions, prejudges, imaginations, expectantions, emotions and ideas that are forming of image.İn content of this work,the research was made intended to importance of destination image in touristical purchasing. İn this sense tourism and marketing of tourism are handled primarily ,after that destination image and its importance are mentioned. İn the last section,the datas which was found as a result of the questionaire to measure the importance of destination image in touristical purchasing was interpreted with statical analysis. Some ideas are proposed in order to make Ankara a positive destination center