Role of the learning organization on increasing success of competitive strategies on the tourism companies: A case study in a transportation company

Globalization of markets, rapidly developing tecnology, increasing competition, differantation of new information employees, academian merbers and business managers who has affected work on application that can get the competition advantage and working plan as intensive, affect the forms of goods and sevices and business structure. In comparison with the past time easier access to the learning consept and considering the learning consept as a factor which may create advantage on competition, is impossible to be reflected on forms of services of tourism companies which operate in an competitive environment. The tourism company compete both with the other tourism companies that live in the same country and same location and live in a lot of other countries and companies a global dimension. This situation means that the tourism companies face with the choice of either living in market as surviving and growing of loosing the competition advantage and finishing their possessions. In that case the manager of the tourism companies must consantrate on the management styles which give an opportunity that can get the competition advantage. Learning organization structure that creates the information and sharing it in the organization efficiently and reflecting t to application procedure skillfully, can be a factor that develops of the competition strategies. Learning organization structure and organizational learning progress are not applied in tourism sector and in many other sector in Turkey because of the reasons like explaining an idea which is indefinite or not concerned enough by directors of managements. This work covers that removing the indefinition of the learning organization and the learning organization is a concept which supports having increased the success of rivalry strategies by managements? directors. Next studies can be appreciated designing of learning organizations culture, role of the leader on designing of learning organization and learning organization culture, that is not examined consept on this study and the effects of learning organization activities on increasing of service quality and staff abilities on the hospital industry and travel sector.In the first part of this study is taken place to about how this study is created. On the second part is examined on competitive strategies and new organization forms. Generally on this part is examined the consept of learning, organizational learning, learning organization form and works and competitive strategies. In the fourth part, it is examined the effects of the learning organization progress for to increase success of rivalry strategies and for his point, the practice was done at `Anadolu Ulaşım? Anatolian Transportation joint-stock company which is active in Uşak and was scrutinized the effects.Key Words: Learning Organization, Competitive Strategies, Cost Leadership, Differantation, Focus.