Master'sOpen Access

Advertising activities in tourism and a pratice in Ankara

2013
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Advisor: Doç. Dr. Serdar Tarakçıoğlu

Abstract (EN)

The objective of this research is to explain the promotion concept, promotion activity, tourism promotion mix and to research the promotion activities and analyze the results of JW Hotel Marriot which is in business at Ankara city. Through these results to show a new perspective to hospitality compaines at Ankara. İn this research survey is used from the data colletion techniques. Survey applied to 199 quests of JW Hotel Marriot which is located at Ankara. Survey applied aproxmietly in 7 months. Survey application take this much long time because of JW Hotel Marriot management does not so lean to surveys from outside the hotel. The results which show up at the end of the surveys evulated and some of these survey results evulated correletively. İn deed the evaluated results and correletively evaluated results submitted to yours information. Key words: Promotion, Marketing, Marketing mix, tourism

Author

Dr. Fehmi Buğra Erdal

How to Cite

Fehmi Buğra Erdal (Master Thesis). Advertising activities in tourism and a pratice in Ankara, 2013, Gazi University.

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