The position of turkish white goods sector in Russian Federation market and research directed at this market

Turkey?s white goods sector has been growing recently due to the increasing export. Utilizing opportunities of the other world markets are also important for the Turkish white goods sector, which is currently playing for a leadership in the European white goods market. Concerning its important geographical location and its growing significance as an economical partner of Turkey, Russian is the market that needs attention. Growing at the higher rate than other regional markets, Russian white goods sector has come into focus of European, American and Eastern companies. European companies hold a key position on this market. However, Turkish companies have not yet been sufficiently presented. With this study, it is aimed to attract to attantion of Turkey?s household appliances firms and to attribute the relevant institutions in order to improve and to maintain the sustainability the relationships curious about household appliances sector with Russia. The third chapter analyses the data obtained in the public survey. Consequently, several problems have been determined and certain solutions have been offered. Finally, it presents various new factors which may be effective in this market in the future. The aim of this research is to determine the position of the Turkish white goods sector on the Russian market, to designate problems of this market and to suggest certain solutions of the determined problems. Key Words: 1. White Goods Sector, 2. Turkish ? Russian Relations, 3. Russian Federation White Goods Market, 4. Foreign Tarde, 5. Market Share.