Branding in Turkish carpet export: Gaziantep province case

Rapid and remarkable Developments in today's world have led to a significant impact, especially in the business world. Sustaining their existence became more difficult compared to the past in today's competitive environment for the companies and the companies encounter serious problems about this issue. Companies renewed and developed themselves in many fields in order to gain advantage over their competitors and consolidate their place in the market. It is seen that, companies in particular have started to give too much importance to branding. However foreign markets have lots of threats and opportunities, it is seen that the companies wanted to mention by name enter into challenging competitive environment by chancing the threats in recent years. It is seen that the studies on branding, especially in carpet sector are insufficient in our country. In this study, the effects of branding on carpet sector export which has an important place Turkish economy are aimed to determine. For this purpose, the study was carried out on the carpet companies operating in Gaziantep province and that make export. A total of 50 companies included into the study. The data was obtained with questionnaire method. The analysis of the data obtained from the study was conducted with SPSS 16.0. As a result of the analyses it has been found that the exporting performance of the firms that make export under the name of a brand, the last 3 year exporting and sales performance of the firms that take Turquality support is higher.