An analysis of Turkish Airlines Corporate identity from an interior architecture perspective

The environments that humans define, limit, and attribute meaning to are referred to as "interiors" when shaped according to the relationship between space and the individual. This study focuses on corporate identity as one of the key inputs shaping interior design, particularly in relation to the sense of belonging and the user- space interaction. Grounded in Martin Heidegger's conceptual framework of "Building, Dwelling, Thinking," the study explores the role of space in human existence. While corporate identity reflects the spirit and values of an institution, interior design becomes the spatial embodiment of that spirit. This process reveals that space functions not merely as a "shelter" but as a "carrier of meaning." The reflections of space on human consciousness are examined through a phenomenological approach. Using selected case studies, the research investigates how the spatial expression of corporate identity affects the emotional and cognitive bonds that users establish with their environment. In this context, space is analyzed as a "map of meaning," and corporate identity is discussed in terms of the traces it leaves on this map. This study aims to examine the relationship between corporate identity and interior design not only from a functional and aesthetic perspective but also through a philosophical lens. As a domain where existential experiences become tangible, space is more than a medium for representing corporate identity—it also acts as a tool that shapes collective memory and individual identity. Thus, interior design is not simply the act of creating a physical environment; it is a reflection of the ontological and phenomenological bond between human and space. In conclusion, the integration of corporate identity with interior design does not merely ensure visual harmony; it also enhances the ontological depth of the space. Through this integration, the space evolves from a "living environment" into a "realm of existence." This transformation redefines the place of space in human consciousness and grants a deeper significance to the corporate identity itself.