Türk otel gruplarının uluslararasılaşma süreci

The correct entry mode selection stepping into a market abroad constitutes a vital element for hotel internationalization. The study looks into the selection of entry modes in hotel internationalization and strives so as to define influential factors on the internationalization process. This research aims to define the internationalization process of Turkish hotel companies. The scope of the research was defined as the Turkish hotel firms that have foreign hotel investments abroad. Quantitative research methods were made use of throughout the study. In the research, the data were collected by means of a questionnaire. Data were obtained through face to face survey method and e-mail communication. In this context, surveys were conducted with 15 hotel managers between October 2017 and March 2018. Nonparametric tests were applied since the number of the samples was less than 30. The results of this research analyzed via appropriate analysis techniques. Descriptive statistical analyzes were carried out to reach arithmetic mean, frequency, percentage, and standard deviation values. Spearman Correlation analysis, Mann-Whitney U and Kruskal-Wallis Tests were applied. There is a strong correlation between motivation dimensions and Eclectic Paradigm. Significant and positive relationships between capabilities and entry mode selection dimensions were found out, and there is a positive and significant interrelation between risk and obstacles dimensions. The findings exhibit differences depending on entry mode, differences by entry year and differences by number of stars. With this regard, these findings are expected to make contributions to the literature.