E-commerce's impact on women entrepreneurs in Turkey
2020
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Advisor: Prof. Dr. Özhan Tingöy
Abstract (EN)
In our country, women are kept in the background in comparison to men in work life, and spouses, mothers, housewives etc. Due to social roles, he had to either interrupt his working life or end his work. However, thanks to the opportunities offered by computer technologies, women had the chance to both fulfill their social roles and become the boss of their own business over the Internet. Especially with electronic commerce (e-commerce), women had the chance to realize their new business ideas and to live more freely by gaining their economic independence. In the study of entrepreneurship in the world and in Turkey, women's entrepreneurship and e-commerce about literature review was conducted. This survey was established after the area in 2017 and in Turkey, with no physical stores, to support their perform and selling products sales with e-commerce with the purpose of using the Instagram social media accounts have interviewed six female entrepreneurs and obtain in-depth interviews carried findings. In conclusion, e-commerce, women entrepreneurs on the creation significant advantages, e-commerce women to increase entrepreneurship in Turkey, where the women are assigned to them social roles without peeling the opportunity to be the boss of your own business and try to show that the way society has changed their social status in the eyes.
Author
Dr. Nezihe Sevi Saraç
Institution
How to Cite
Nezihe Sevi Saraç (Master Thesis). E-commerce's impact on women entrepreneurs in Turkey, 2020, Marmara University.
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