Master'sOpen Access

The typographic analysis of the generic designs in the most watched films in Turkey

2019
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Advisor: Doç. Dr. Aydın Zor

Abstract (EN)

Generics (intro) is the expression of the writings that are seen at the beginning and the end of programs and sequences, which have the characteristics of Introducing the production staff. Generics emerged in order to distinguish between programs without mixing in the broadcast stream. A component of generic, graphic, typography, moving image and music is considered an introduction to the narrative process. Typographic elements and principles are used in the arrangement of the articles in the generics. To capture visual aesthetics in generic design, typography is one of the important elements of the generation. Typography in graphic design is the transmission of information and message in an understandable form language. Generics can be applied with different designs and techniques according to the type of program and target audience. The role of the generations is defined as a way to determine the genre of the film. Television from mass media is becoming an indispensable part of people's lives every day. Today, generic designs applied with different techniques are effective in the promotion of television series and at the same time in providing an effective visual presentation to the audience. 'The typographic analysis of the generic designs in the most watched films in Turkey' titled this study 1. The purpose of work in the department, importance and problem situations, 2. a description of the department of film credits, development, information relating to the varieties and production techniques, 3. Definition of typography in Section development, typography and generic relationships are examined in Chapter 4. the method of research, in Section 5. If in 2016 in Turkey in the framework of this research are discussed in the analysis of the most watched soap opera generic design. Indications on the display, movement and writing relationships are given on the screen and the limitations of the television screen in terms of graphic design are explained. In Chapter 6, findings and comments are presented in Chapter 7, conclusions and recommendations. The study data were evaluated according to the opinions of the audience on the series generics published on national channels in 2016. Evaluations were made by entering data into the SPSS package program. In the context of the study, the typography used in the five most watched series of film generics in the national channels in 2016 and applied to them has not been sufficiently evaluated in terms of transmitting the message to the target audience correctly and in a simple way. Keywords: Typography, Generic, Television, Visual Communication, Graphic Design.

Author

Dr. Kübra Göymen

How to Cite

Kübra Göymen (Master Thesis). The typographic analysis of the generic designs in the most watched films in Turkey, 2019, Akdeniz University.

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