Competitive analysis of Turkish industial kitchen and competitive strategies

This thesis study, trying to define the rivalry level of Turkish ındustrial kitchen sector in international area and strategies which managements are working in this sector prefer to follow up against the rivalry powers which are determined by Porter's. A specific sector's total rivalry position can be determined by applying Diamond model in sector. Porter indicates the importance of not only the economical and social factors based on government but also firm's structure, powerful technology and knowledge, culture in privatization contitions. In the model which designed like Diamond determined four main factor which affect the rivalry advantage of a sector. These basic variables are data conditions, firm's strategy and rivalry structure, demand conditions, supporting and involving foundations which are composed Diamond's corners.In this model government crossfertilize these four factors.Diamond model that determines rivalry advantage, makes a system so basic variables determine rivalry advantage not one by one but together. So system has a dynamic structure. Rivalry strategy concept is dealt with here, competition strategy concept which is indicated in Michael E. Porter?s pieces and articles. Michael E. Porter indicates three kind of rivalry strategy. These are ; cost leadership, making differences and focusing. According to Porter , these three strategies can be put into practice only one by one. If a company wants to use two strategies at the same time , it can be pushed and it drop back its rival firms automaticly. Again according to Michael E. Porter there are five rivalry powes ; new datas,purveyors, recipients, substitutions and rivalries. Generally, firms think that purveyors, reciepents and substitıtions aren't their rivalries and they don't consider them when they determine a rivalry strategy. They generally think that rivalries are the firms that are already in this sector and about to come in this sector. But in rivalry contitions nowadays can be caused big affects of firms' performance if they underestimate rivalry conditions. This work especially indicates this consequence; by presenting sector's available rivalry level , indicate foundations' strategies against rivalry powers which are determined by Porter.