The efect of electornical market place usage in real estate marketing and virtual market service quality over consumer purchase process in Turkey

Nowadays in the business world in which global competition becomes harder not only production companies but also service companies are influenced by this structure. Real estate marketing which can be named as the most progressing examples of service sector in recent years has become in a state of flux especially because of the fact that internet takes more part within business actions. In this thesis study the relation between the consumer purchase behavior which has a critical importance for all companies and the usage of electronic facts in real estate marketing and the influence of these processes over consumer purchase behavior are investigated. Keywords: Electronic market place, real estate marketing, consumer purchase behavior