The process of public service announcement creation and broadcasting policies in Turkey

The purpose of this study is to analyze the process of creating and broadcasting public service announcements, along with the related legal regulations, that we begin to encounter frequently in radio and television channels. The first part of the study that consists of four parts is the introduction. The second part analyzes in detail the concept of public interest, its characteristics and other related concepts based on a literature review. Within the context of the concept of public interest, the third part discusses the concepts of social marketing, social advertising and public service announcement along with the related legal regulations. The fourth part analyzes the public service announcement creation and broadcasting using the semi-structured interview method. Interviews were made with organizations that prepare public service announcements. The Ministry of Health in representation of the public organizations that prepare public service announcements, and the Spinal Cord Paralytics Association of Turkey in representation of nongovernmental organizations preparing such announcements were interviewed. In the public service announcement broadcasting process, the Turkish Radio and Television Corporation (TRT) in representation of public broadcasting and Kanaltürk in representation of private radio and television broadcasting were interviewed. Finally, the Radio and Television Supreme Council (RTUK), which is the regulating and supervising authority in the process of public service announcements, was included in the study. Some deficiencies are determined that emerged based on the data obtained through this study and some suggestions are made for resolving such deficiencies. Keywords: Public service announcement, public benefit, social marketing, compulsory broadcast