Contribution of the productive corporations to competitive advantage of Turkey: The sample of Tariş

SUMMARYPrepared by : Özlem ÇETINKAYAIn this research, entitled ?The Contribution of the Productive Corporations toCompetitive Advantage of Turkey?, the role and significance of TAR Ş, one of theAgricultural Sales Cooperative Corporations, on competitive advantage of Turkey isstated. In this respect, the opportunities and threats in the sectors to which TAR ŞCorporations is tied, are detected, and their strong and weak sides are examined, andcompetitive factors that are necessary to have competitive advantage are determined.In addition, portfolio matrixes of dried figs, raisin, cotton and olive oil which are thebasic products of TAR Ş are formed and competitive strategedies to follow areworked on.The main hypothesis of the research is that ?productive corporations have aconsiderable contribution to ensure the competitive advantage of their country intoday?s fierce competition processes that is continuously changing due to theglobalization in the world. From this point of view, in order to prove competitiveadvantage of Turkey, productive corporations are needed.?Primary and secondary data makes up the research material. Primary dataarises from the face to face negotiations with the head-quarters of TAR Ş in order torealize SWOT and portfolio analysis with the aim of determining the competitiveadvantage of TAR Ş. Secondary data comes from the previous activity reports ofOECD, World Development Indicators, GEME, Ege Exportation Associations,EBSO, D E, Foreign Trade Undersecretary ship Embassy and TAR Ş especially tomake analysis of the outer environment of TAR Ş.In this research, first of all, the previous related studies are examined. Then,sources in Turkish and English, books, magazines and articles on papers that takeplace in literature on related subject are made use of.- 336 -Four main parts except from introduction and conclusion constitutes the research. Inthe first part, the main concepts related to the subject: competition, competitionforce, competitive advantage and productive corporations, are explained. The secondpart focuses on methods and techniques to be used in the research and competitivestrategedies. Third part involves knowledge on the corporations tied to TAR Ş. Andfourth part is a practical application part where the sector/working environment andgeneral analysis of TAR Ş Corporations and SWOT analysis are applied. In addition,development/ marketing lot matrix of Boston Consultative Group are rearranged forbasic products of TAR Ş. As a result of the date comin from these, the most suitablecompetitive strategedies for TAR Ş are determined. An overall evaluation is madewithin the frame of Mc Kinsey?s 7S model.