Regulation of advertising and considerations of audiences about banned television advertisements in Turkey: Sample of Coca Cola, Vodafone and TEB

The advertising sector has a theoretical and practical area which is rapidly expanding all over the world. Because of humanity?s ethical principles and idea that the expanding advertising needs to be controlled, the issues of advertising ethics and advertising governance have come to the agenda. Judgements of regulation connected with the changes in advertising are related to ad governance. Ad regulations are inspired by the changes in advertising. For these regulations that inspect advertising ethics the common man?s criterias are very important.The Board of Advertisment (Reklam Kurulu) is the most authorized association in Turkey?s ad regulation. The object of this study is to determin what the consumers think about transformational television advertisments banned by the Board of Advertisment, and surreptious advertisement and product placement, which is one of the most discussed issues related to advertising ethics in Turkey.