A research aimed at being perceived the implementations of virtual complaints in Turkey Example of sikayetvar.com
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Abstract (EN)
The delusiveness words and behaviours of people who are met on the internet, the possibility of false represantation caused that the internet is called ?virtual world.? But the internet is on the face of us with its all reality.The word of ?imaginary? which is not real and imagined in mind, defined with the words ?fictitious and suppositional? seems meaningless in the definition of internetEven if the name of study is imaginary complaints, the contents, structure, necessities and effect are real as much as it is not ignored.People who talk on the internet are real, talks are real. Especially, when the issue is commerce this reality seems more specifically. It can?t be imagined to think that a complaint which is indicated doesn?t have any effect on the company or good. The internet in the literature is analysed under the title of media in the third-part of institutions. But as it is seen in the general of the study, the internet and especially sites of complaints on the internet differs from the third-part of institutions in many respects. These differences have been tried to be collected under six main topics in the research. Questionnaire studies were made with 2733 consumers on the internet site ?sikayetvar.com? to examine these differences and it was tried to be transfered general idea and manners analyzing the datas.
Author
Kürşad Özkaynar
Institution

Sakarya University
Üretim Yönetimi ve Pazarlama Bilim Dalı
How to Cite
Kürşad Özkaynar (Master Thesis). A research aimed at being perceived the implementations of virtual complaints in Turkey Example of sikayetvar.com, 2010, Sakarya University, İşletme Bölümü.
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