Investigation of brand perception in the context of national and international position of Turkish agricultural machinery sector

21.yy is called the century which improves the fastest and places of the technology almost the whole part of our life. We are in a period that modernisation is inavitable in any sector such as from informatic to cultural, social and economical where the technology is mandatory of every part. Although the the transition of space age is approved , a critical point is a inavitable for each alive: food. Even all alives are a slave of the technology, we can not keep away the nutrition notion of our life. In this context, from the reason we provide our needs of crops from the soil, the necessary soil tillaging process is applied by the technological mechanisation. In this context, agricultural machineries and tractors are used in soil applications by parallel graphic within technology. Therefore Turkey that is leading of agriculture; includes many of manufacturers and provides machineries which are needed for agricultural applications. Cost based economic superiority such as raw material ownership, competitive labour, cheap production and geographic advantages are the main factors which directs international trade as important level. In this point , brand perception, marketing strategies, the competition directly effects on our success of international trades This creates a country perception at the end and shaped the trade markets around this circle.