Health in the context of the basic structure of the television industry in Turkey

Today, with the innovations brought by technology, even if there are many mass media, television still maintains its role in reaching the masses. Therefore, it has an important place for people to get information about health which is the most fundamental right. When this position of television is combined with the fact that health issues are interesting, an environment in which health programs are cared for and produced intensely by television channels emerges. In particular, these programs are based on the information function of the media and are brought to the fore, where people are informed about health. However, considering the fact that health programs are produced within the dominant commercial structure of the television industry, the information function is considered to be questionable. In this context, the subject of the thesis is the presentation of health in television programs on the basis of the dominant commercial structure of the television industry.It is thought that the structuring and functioning of television programming plays an important role in shaping the presentation of health. In this study, it is argued that the television industry directs the structuring format programs rather than informing the industry to a structure that emphasizes the dominant entertainment codes. This situation is thought to be in many areas ranging from the similar forms of health logic and programs to the presentation of health issues in these programs. In this context, the study mainly consists of Doktor Geldi, A comparative study was conducted through Feridun Kunak Show, Sağlık Zamanı and Kendine İyi Bak programs. The basic structure of these programs and the way they deal with the health issue were analyzed and asked whether there was a dominant working logic on television. The selected programs act as an intermediary to show that the dominant functioning of health is spreading across all areas of the television sector, from commercial broadcasting channels to public broadcasting. The television industry likens program content. Key Words: Health, Health Communication, Media, Television