The promotion strategies of significant market segments of Turkey tourism example of Russia and Germany

Today tourism directly or indirectly affects world society in everywhere.Indeed, tourism and concept of it gain importance the progress of worldnations? improvement.In Turkey tourism sector recently draws high profile in Turkisheconomy. However, Turkey?s tourism could not achieve the desired target.In the first step, Turkey needs potential marketing activities torepresent its own tourism origin in the international sphere. Therefore thesemarketing activities gain profits for Turkish tourism. This is the last point forcompetition in international idea.The international demand of tourism is affected by many factors. Morecrucial factor is promotion strategies. Advertisement, public relations,propaganda and information etc. must have been contained in promotionstrategies to achieve the objectives and goals for national tourism plan.In the first part of the task Turkish tourism mainly mentioned. Thedetails development of Turkish tourism, the structure of supply and demandof Turkish tourism was examined. Also the role of Turkish economy andtourism in the vision of world and European countries were tried todetermine.In the second part, the promotion activities were examined in macroand theoretical approach.In the third part, the promotion activities are perceived in Turkishtourism. Russia and Germany, that selected countries for the task, wereanalyzed for the developed promotion strategies.In the last part of the task, the proposals for the promotion strategiesare suggested for the two crucial and important countries Russia andGermany. The aim of proposals is expanding the effectiveness of marketing,protecting and expanding of marketing ratio. Moreover in this part, theactivities of promotion are examined in defined process and some crucialanalyses are concluded for these strategies.