Relationship of video and mass culture in Turkey

RELÂTIOISHIP ÖP VİDEO AND MASS CULTURE IH TURKEY (SUMMARY) M «.B k i ıs d İTS @r«}®r t@ exist, was, sıa«i stili is, f^rced t« ftstâfclifih a ıa«twerk »f İTatercen*ec- tİHf relfttiansühips. üevel®piw$ scieıace a$i techısslt^y, ani the kw*wlei£e atıâ experience which csıae with thcm -Tsecaa® very campl@x. ludivitluala wsrke4 t® pa»s ©s t® f u türe «:eıaerati*ua the kn»wleAfe a^â ©xperi®ac® which tbej hsâ acguircâ.Anal it this aocu.«ulate« kB@w- leâge '.Vjhiciı c®Taatit"utes the culttıre »f «sa^'ki'Rİ.Th® sıc®pe @f this resear'e'h preject is the relati©fiship "eetweeTi viâe* apd. «ana culture,with the f irat su »j «c t t® »e siscusîsei '«einır the csacept ©f culture.A general AescriptİM ©f culture cara TBC given as f*ll*wa: Culture is the «ffective a^i crcativ® activitj esuplayeâ iı?5 the aaterial SBİ »»ra.l pra^ucti®-® @f ısankiıafi. IndividAiala liviög la a a»ciâi- «ystea s^re f«cea with İTscreasİBfly c@S!plex pr»ducti*w i«vel«pase»ts a^ft a chaTftgİTa/jf a»cial »tructure which is tieâ t© teoh^®!®- gical chaıaf©.Ul«uely asasciatei with th*»e are iiffer- ences ia i»c*ı»e level» which leaA ta iif.fereBcea iıa IİVİH^; atylea «4 the fievelspmemt ©f Aiffereıst cnıl'frural fcypes.ÜBe 9f thes® types »f cultural is usa»* culture. Kıasa öulture devel©p@s im sas-^ â®cl@ty aıa^. ia feA »y masa «e«lia.The tw« m«»t iwpffrt'(Bt characteriıstics »f Maaş cultur® «r® the fact it âevel@p®d with the inin» triali zatieiî pr©cess aıaâ is tea.se;! atn the prefit ««tive.Maas çul tu r e is tetth Ö«ES prsâuctisı? susd naaş C8»«U«ptİ**. lIn the 2U century the eaoat important supporter of mas* culture is the televisi®*! aediua. This was.» fallowed "fey vide®. The effectiveness of these two Media is the fact that they are audio visual. Mass culture, in spite ef the fact that it arrived late to Turkey, has ce«e te a prs^İBent position in Turkish «@ciety-,la parallel with these development was the larıçe scale #.igrati®üa of people fr©s villages te cities arid the development of a culture utaique to themselves i» the «hsrty towBs Jk'kirtİBf ®aj®r cities.Turkish society, without first passing through a literary culture, was directly c®b- fr@mted with a visual culture, ü'very thing given by television was accepted and consumed, thus mass culture achieved its £«al.vide» "became a mew !&ediu<33 which joined this »aas culture. I» spite <§f the fact that the technology of vide© stakes it possible te select awy type «f programmes te be watched at awy time. Video »till ^ecsae part of mas» culture. while individuals /».ay think that they have achieved free dom with vide®, they in fact are watchi^f and feeing influenced by the products of »ass culture. Also, its Turkish society where there are few alternatives t® television Broadcast», vide© »ecaiie very pepular, very quickly and 'be* i is wine iı:-- the early 198®' s experienced a period of furious expansion?.Theus&iads «f vide® co«p»T9ie* aw d distributors of rented cassettes were established.This period of rapid expansions wasals® heavily influenced »y a'urkissh werkerss in J^ur©pe. Ira the end, vide* cam.® t® nse seen is Turkey as merel}' a medium f*r entertainment and fer fiiline leisure ti«e.In fact the technelegy ®f vide®'«akes it an excellent aedius fer educati«n. vide® can »e st@pped, watched repeat^ty and run forward and sack- ward.Meat important, vide® is as audi ©-visual medium amd in education, the iaapert&nce ef visuals is extre- mely great..E'er this reas®n vide® in I'urkey sh@uld be developed a®re fer educati®nal purposes. lesss