Contribitions of the Turquality program to digitalization: An otomotive industry business case study

The Turquality program, which was created by the Ministry of Commerce of the Republic of Turkey from the words "Turkish" and "Quality" in 2004, was initiated to create world brands from our country. It is aimed that the companies in a certain sector determined by the Ministry, which have the potential to become a global brand, are audited within the criteria and provide support to the companies that pass the audit, which will increase their recognition from abroad, to take a place in the global competition. We provide support to all processes of companies with branding potential, from institutionalization, digitalization, production to market activities. The company, which is the subject of the thesis, carries out sales at home and abroad and is among the top 100 in the list of Turkey's 500 Largest Industrial Enterprises of the Istanbul Chamber of Commerce. The relevant company applied to the ministry for the Turquality program with the desire to become a global brand in line with its strategies and to increase its export figures, and after showing that it meets the necessary conditions, it has been included in the program. Dealer/Customer performance management, creation of portfolio strategy, Product Life Cycle systematic, e-commerce, brand positioning, improvement of sales strategies, Lean Management approach, improvement of maintenance processes, improvement of R&D Innovation processes, improvement of Production Processes, implementation of Corporate Risk Management and management of all these processes in digital environments have received support from the Turquality program. The aim of the research, which is based on a case study, is to reveal the importance and benefits of the support given to companies by the Turquality program in terms of the development and digitalization of companies. As a result of the research, the development of digitalization in the processes of the companies and the benefit provided by the program were explained. It is thought that the research will be an example to show the benefits of the program to companies that apply and want to apply to the Turquality program.